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Lilac Bloomsday Association’s mission statement: To promote national and international sports competition and fitness education for the civic betterment, social improvement, and physical well-being of the general public.

Finisher ads are comical; participants invited to “flex your superpowers”

Apr 8, 2009

Spokane, WA—This year’s Bloomsday ad series, four different ads which are designed to look like comic book covers, are drawing rave reviews from participants and publishers alike, according to Bloomsday President Jerry O’Neal, who also chairs Bloomsday’s Promotions Committee.


“We’ve had some really eye-catching ads over the years,” said O’Neal, “But we’ve never had the publishers of magazines where the ad is running respond like they have this year. Clearly, the ads are a big hit with everyone who’s seen them.”

Comic Book Ad1


The ad series was designed by Steve Merryman of Sigma, the company that produces most of Bloomsday’s ads and printed materials. Each one features a different superhero called “Finisher,” who struggles against nemeses like Dr. Sloth, The Couch, Procrastinator and The Wall. At the bottom of each ad, participants are invited to “Flex your superpowers—Enter today!” Bloomsday is also tying into the print ad series by using the tagline “Be a finisher” in its radio and TV ads.

Comic Book Ad2


“We’ll have some nice glossy prints of these ads available for sale at the Bloomsday souvenir booth on race weekend,” said O’Neal. “We’ve never done that before, but we think this year our ads are very collectible.”

Comic Book Ad3


For those hoping to flex their superpowers on May 3, Bloomsday registration is open for mailed entries until Tuesday, April 14. Online registration is available for the $15.00 fee until Sunday, April 19th After that, the registration fee increases to $30.00, either online (April 20-26) or at the Convention Center on Bloomsday weekend.

Comic Book Ad4


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