The Lilac Bloomsday Association presents the 43rd running of the Lilac Bloomsday Run.

  • Sunday, May 3, 2020
  • 12 Kilometers (7.46 miles)
  • Spokane, Washington

Become a Sponsor


The Lilac Bloomsday Run will celebrate its 43rd running on Sunday, May 5, 2019. Bloomsday is one of the largest and most prestigious road races in the world, with 40,000-50,000 entrants each year. But beyond the impressive numbers, Bloomsday is a community event that captures the spirit of the Inland Northwest each spring. Bloomies from throughout the region, across the United States, and around the world congregate in Spokane on the first Sunday in May for this exuberant celebration of health & fitness.

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  • Drive Sales - Major Sponsors receive a prime location at the Bloomsday Trade Show, which boasts nearly 40,000 attendees. Sell your product on site or provide samples for follow-up sales.
  • Connect With Customers - Whether or not you sell on site, the Trade Show is an opportunity to communicate directly with customers and potential customers.
  • Create More Visibility - Prominent placement of your company name and logo in Bloomsday printed materials, online, and through the extensive publicity the event generates, will create heightened awareness of your product or service.
  • Stand Out From Your Competition - Move into the limelight. Your customers will notice and appreciate your support of Spokane's big fitness event.
  • Strengthen Employee Morale - Your employees will be excited about your involvement with this dynamic community celebration. There are numerous volunteer opportunities available.
  • Enhance Your Business Reputation - Bloomsday enjoys positive associations and a reputation for top-notch organization. Your company will benefit by your support of one of the Inland Northwest's signature community events.

Bloomsday is organized by the Lilac Bloomsday Association, a 501(c)(3) non-profit corporation whose mission is to promote regional, national and international sports competition as well as personal physical fitness for the well-being of the general public. Bloomsday offers a number of sponsorship opportunities, which together allow the Bloomsday entry fee to remain the lowest of any major race in the United States. All donations are tax deductible:

MAJOR SPONSOR: Major Sponsors (limited to 15) provide Bloomsday’s core financial support and are crucial to its success. Bloomsday appreciates the crucial role Major Sponsors play in keeping Bloomsday affordable for all members of our community, and encourages Sponsors to publicize their association with Bloomsday. To help make the community aware of the importance of its Major Sponsors, the Lilac Bloomsday Association includes the following as part of its Major Sponsor package:

1. Announcing each Sponsor in Bloomsday Kick-Off press release and press conference.

2. Including each Sponsor’s logo on the Bloomsday entry brochure. Approximately 25,000 brochures are printed and distributed in Spokane, the Pacific Northwest and Western Canada.

3. Providing each Sponsor a half-page color ad in the Souvenir Booklet, currently published by The Inlander. Sponsor has the option to upgrade to full-page color ad for $1,000, the inside front cover ($3,000) or the back cover ($3,500). (The back cover will not be available in the event Bloomsday has a Results Sponsor.) The Souvenir Booklets are a special insert in The Inlander that is published in mid-April, with over 50,000 distributed.

4. Including each Sponsor’s logo on Bloomsday’s promotional poster that is distributed before the run to over 500 locations around the Inland Northwest.

5. Listing each Sponsor’s logo on Bloomsday ads that run in print media in the Inland Northwest in the weeks leading up to the run. As an example, in 2018 full-page color ads ran on four occasions in The Inlander (over 50,000 copies printed each time).

6. Including each Sponsor’s logo on Runner Instructions, which are distributed to approximately 40,000 entrants during Bloomsday Check-In.

7. Placing each Sponsor’s logo on the “goodie bag” handed to each entrant at Check-In (approximately 40,000).

8. Listing each Sponsor by name and logo on the Bloomsday website home page,, with a link to each Sponsor’s website.

9. Displaying each Sponsor’s banner at the Bloomsday Trade Show held at the Spokane Convention Center on Friday and Saturday of Bloomsday weekend, and at the Bloomsday finish line. Bloomsday also creates a large group banner featuring all Major Sponsors to be displayed at various activities leading up to Bloomsday. Individual banner to be provided to Bloomsday by Sponsor.

Finish Banners 

10. Providing each Sponsor with one free team entry into the Bloomsday Corporate Cup competition, if entered before March 1. The value is $500.00.

11. Providing each Sponsor with Bloomsday’s logo, upon request, for the Sponsor to use in its own advertising to promote its involvement with Bloomsday.

12. Providing each Sponsor with one Trade Show booth subject to acceptance by the Sponsor no later than April 1, 2019. The value of Trade Show Booth is $800.00.

Franz trade show booth

13. Listing each Sponsor in the post-run thank-you ad that is promoted through Bloomsday's social media.

14. Including each Sponsor’s logo on the results postcard, which is mailed to approximately 30,000 finishers who have requested it after the race.

MAJOR SPONSORSHIP "ADD-ON" OPPORTUNITIES: In addition to the major sponsorship package listed above, Bloomsday offers the following add-on categories:

Sponsor Name/Logo on Sleeve of Finisher's Shirt (over 40,000)--The only sponsor logo that appears on the most treasured souvenir of Bloomsday finishers.

Title Sponsorship of Trade Show -- Bloomsday hosts one of the nation's largest expos dedicated to running, health and fitness. Sponsor has naming rights and first priority on booth space, as well as priority logo placement on goodie bags and banners at the expo.

Water-Aid Cups (approx. 500,000)--Sponsor provides cups with name/logo to be used at the five Bloomsday water aid stations. This earns Major Sponsor recognition and a high degree of probability for name/logo visibility in TV, newspaper and magazine coverage of Bloomsday.




Corporate Cup Sponsor--Corporate Cup participants enjoy a special starting area and added benefits that enhance their Bloomsday experience. Along with many of the Major Sponsor benefits (logo on promotional poster, entry brochure, runner instructions, Bloomsday website, local print ads and the thank-you ad that is promoted through social media), Corporate Cup Sponsor receives special recognition among over 350 participating businesses (approx. 1,750 entrants), including name/logo on bib numbers and shirts worn by participants, as well as on gear bags (cost shared by Sponsor), trophies, plaques, and a banner at the Post-Race Tent Party.

Online Registration Sponsor--Exclusive designation as the “2019 Bloomsday Online Registration Sponsor” on Bloomsday’s website, with link to Sponsor’s website. 450,000 page views are expected.

Results Sponsor (Souvenir Booklet & Online Results)--Exclusive designation as the “2019 Bloomsday Results Sponsor” on the front cover and full-page color advertisement on the back cover of the Souvenir Booklet, plus exclusive recognition as the 2019 Results Sponsor on Bloomsday’s website. 700,000 page views expected.

Fit For Bloomsday (youth running program)--Name and logo visibility on materials (charts, posters, certificates, coaches T-shirts, etc.) provided to over 6,000 elementary age children who participate in this program each year. For program information, click the Fit For Bloomsday button on Bloomsday's home page.
Race Crew T-Shirts--Logo exposure on the sleeve of nearly 5,000 T-shirts given to Bloomsday volunteers. The crew loves their shirts, and they wear them year-round.

Runner Bib Numbers--Name on over 40,000 numbers (not including Corporate Cup) gives Sponsor visibility before, during and after the run on this keepsake item.

Bib numbers 

Finish Line Tape--For men’s, women’s and wheelchair champions; name/logo will almost always appear in TV, newspaper and magazine coverage of Bloomsday.

Finish Tape 

Marmot March (Kids Run)--This event is held the day before Bloomsday in Riverfront Park for kids (third grade and younger) and their parents or guardians. Sponsor exposure available on T-shirts, printed materials and banners. Click the Marmot March button on our home page for details.

Water Aid Stations (5)--Sponsor organizes distribution of water at one of five water stations along the course. Station can be branded as desired by Sponsor.

Water aid crew

Corporate Cup Tent Party--Logo recognition at the post-race party in Riverfront Park attended by Corporate Cup, Second Seed and Perennials participants.

Second Seed Sponsor (2)--Logo on back of singlets worn by Second Seed and Perennials singlets.

Bloomsday Trade Show -- Be part of one of the largest health and fitness fairs in the country.

Trade Show 2009

Race Crew Party (Volunteer Appreciation)--Title sponsorship of the dinner to celebrate the contribution of Bloomsday volunteers (attendance approx. 600).

For more information about the opportunities listed above, please contact:

Don Kardong, Race Director
1414 N. Belt St.
Spokane, WA 99201
(509) 838-1579, ext. 11